Create a free account or sign in to unlock access to Barna research and insights.
Sign In.png%3F2026-08-28T15%3A49%3A57.325Z&w=3840&q=75&dpl=dpl_HBVMjee37ov37PhokC9mS25CzxfP)
.png%3F2026-08-28T15%3A50%3A33.692Z&w=3840&q=75&dpl=dpl_HBVMjee37ov37PhokC9mS25CzxfP)

What Young Adults Want From Church
The most spiritually open generation is leaning in and curious. Is your church ready to meet them? What Young Adults Want From the Church is a three-hour, live virtual Barna Leadership Intensive for pastors and next-gen leaders. David Kinnaman and Ashley LaLonde walk through Barna's newest research on what 18–35-year-olds believe and what they want from the church. You'll hear from ministry leaders who are reaching this generation now, and there's time built in for your questions. Date & Time (live on Zoom) November 4, 2026 · 11:00 am – 2:00 pm CT What's included Three hours of live teaching and Q&A Full replay recording to share with your team An Insights to Action framework for putting the findings to work Mailed to you: Engaging the Spiritually Open (Barna report) Mailed to you: Faith for the Curious by Mark Matlock An exclusive first look at Jesus Is Back by David Kinnaman and an advanced copy mailed to you in March 2027 Hosts David Kinnaman, CEO, Barna Group; best-selling author Ashley LaLonde, Head of Insights, Barna Group Guest speakers Al Gordon, Global VP, Alpha International; co-founder, Worship Central Tonya Prewett, Founder, UniteUS Stephen Foster, St. Aldates Church, Oxford Grant Skeldon, Next Gen Director, Q Ideas; founder, Initiative Network Chichi Onyekanne, worship leader and next-gen leader, Nashville Pricing $197 for your main ticket, plus $10 for each additional seat. Bring your whole team.
$10.00

AI and the Future Church
AI and the Future ChurchThree hours with Carey Nieuwhof and Barna Group, built for the leaders who have to make the call. Carey covers the cultural shifts. Barna brings exclusive research. Together they hand you practical next steps. If AI and the Future Church gave you the why, this is the data and the how — live. Tuesday, November 10 · 9:00 – 12:00 PM PST · OnlineOne live session, three hours. Registration closes Friday, November 6 at 11:59 PM. Who it's for Senior and executive pastors setting the policy their staff is already improvising. Ministry leaders in communications, worship, kids and discipleship, making tooling calls week to week. Denominations writing guidance for hundreds of congregations at once. Networks and cohorts bringing their churches into one conversation. Every seat includes A free audiobook version of AI and the Future Church Thirty days of on-demand replay access Bring the whole team One price for your church, plus $10 for each additional seat. Add a seat for everyone joining you — each person gets their own ticket, their own replay access, and their own audio copy of the book. Teams that watch together get the most out of the break-time discussion prompts and leave with one plan instead of four. Pricing Super Early Bird — $157 · through Wednesday, October 8 Early Bird — $177 · October 9 – Wednesday, October 22 Full Price — $197 · October 23 – Friday, November 6 Plus $10 per additional seat at every tier. Prices rise as each deadline passes, and registration closes Friday, November 6 at 11:59 PM. Invoicing available for churches and networks.
$10.00

Reimagining Ministry for Gen Alpha
Barna, in partnership with Christ In Youth, surveyed 1,500 U.S. teens ages 13–18 to understand what's actually shaping faith in this generation. Our research goes beyond attendance numbers to ask a harder question: what does it take for faith to take root? What's inside: Six pathways to faith activation — and what sets activated teens apart A profile of the Faith-Activated teen: how they think, what they do, and what the church can learn Data on teen identity, belonging, and what they actually want from their faith community The role of family, mentors, and digital life in shaping Gen Alpha spirituality Practical implications for ministry leaders ready to close the activation gap Who this is for: Youth pastors and ministry directors Church leaders thinking about next-generation discipleship Christian educators and campus ministers Parents navigating faith conversations with teenagers Three in four teens say they worry about their future — financial stability, their place in the world, what comes next. They're spiritually open and searching. The question is whether the church is ready to meet them there. Digital License for Teams: If you would like to be able to download and share this report with up to 10 people on your team, choose our digital license for teams!
$29.00

Faith for the Curious Bundle
Engage Authentically. Lead Impactfully. In a world that is increasingly spiritually curious, churches and small groups have a unique opportunity to connect meaningfully with those seeking faith. This bundle is your guide to fostering authentic relationships and cultivating a culture of curiosity and openness. What’s Included: The Faith for the Curious book Both the leader and small group course In-depth video sessions led by Mark Matlock. Practical tools and downloadable resources. Actionable insights from Barna’s latest research. Step-by-step guidance to engage authentically with spiritual seekers.
$129.00

Faith for Exiles
Negative perceptions. Church dropouts. Prodigals and nomads. It’s easy to become discouraged by all that’s going wrong when it comes to Christianity and the emerging generation. Yet what’s going right? In fact, signs of hope are springing up all around. In Faith for Exiles, the author of unChristian and You Lost Me unveils major new Barna research that uncovers what’s working—five practices that contribute to resilience. Enter the world of resilient young adult Christians, learn how they are sustaining faith, and find hope in all that God is doing among young disciples today. This practical and thought-provoking book reveals findings from a groundbreaking three-year research study. Barna president David Kinnaman teams up with former executive director of Youth Specialties Mark Matlock to help you: Make sense of chaotic cultural changes and respond with compassion to the next generation of believers. Recognize the biblical concept of exile as an essential framework for following Christ today. Discover five research-based practices that cultivate faithfulness in digital Babylon.Prepare young Christians to be on mission with Jesus in the world. Empower Jesus followers of all ages to thrive in our current exile. Format: paperback
$17.00

Faith Forward CEOs
In partnership with C12 Business Forums, Barna’s new report surfaces how CEOs who lead with faith are navigating today’s cultural, organizational, and spiritual challenges differently. Why This Report Matters: In a world of rapid change, what does it mean to lead with faith? Our research explores exactly that. Based on survey responses from hundreds of senior executives, the report reveals how faith-forward CEOs shape culture, make decisions, and lead with conviction. Key Insights: Clarity of Calling: A significant share of faith-forward CEOs say their sense of purpose gives them resilience in crisis. Values-Driven Culture: Those who lead with faith report higher alignment among their executive teams around ethics and mission. Faith & Risk: Faith-forward leaders take certain types of risks, especially those involving long-term vision or mission alignment that secular peers may avoid. Loneliness, Support, and Community: Many express that leading from faith brings isolation; the ecosystems that support them matter.
$19.00

The State of Today's Family
Discover how modern families are changing - and how the church can support their resilience.Families have always shaped values, nurtured habits, and influenced faith across generations. But today’s households look different than ever before—marriages are delayed, parenting is being redefined, and countless cultural voices compete for attention. In The State of Today’s Family, Barna uncovers the realities families face inside and outside the Church—and what leaders can do to help them thrive. What you’ll learn: Why the traditional nuclear family is no longer the norm—and what that means for ministry. How financial stress, career shifts and mental health challenges are reshaping marriage and parenthood. Where churches often overlook singles, single parents and blended families. The key traits of resilient families—and how to strengthen more of them. This study is both a reality check and a hopeful roadmap. Packed with surprising data and practical insights, it equips you to understand modern families and help them flourish with faith and resilience. Stronger families make a stronger Church.- The Digital Bundle is designed leaders to share with their team. It includes digital access for up to 10 team members
$19.00

How to Grow a Thriving Church
15 Essential Practices for Nurturing, Sending, and Leading Your People Rethink what it means to measure church health. For too long, churches have relied on giving and attendance as the ultimate scorecard. While important, these lagging indicators don’t tell the whole story of your church’s health. That’s why Barna created the 15 Thriving Church Practices—a holistic framework to help you see, measure, and strengthen the areas that truly matter. With these practices, you and your team will: Go beyond numbers to understand the heart of your ministry Identify where your church is thriving and where it needs growth Track meaningful metrics that align with long-term spiritual impact Gather your leaders, pray together, and begin the journey toward a thriving church. Success isn’t just measured by who shows up—it’s found in transformed lives and a vibrant faith community.
$19.00