This week’s Barna Minute explores where young adults learn about finances.
Barna’s report, A New Era of Giving, reveals that young adults appear to be doing their homework, gleaning financial information from many sources, especially those that are relational or online.
When asked where they learn about finances, roughly half of Gen Z (58%) and Millennials (49%) point to a network of close friends and family as the first stop. Internet research is also a common financial teacher for just under half of these younger generations (48%, 49%). Only about one-third of each of these generations (33% Gen Z, 28% Millennials) get financial information by signing into social media platforms like Facebook or Instagram.