As churches navigate the evolving landscape of financial giving, one pressing challenge is engaging Gen Z, who tend to approach generosity differently than previous generations. Traditional models of stewardship don’t always resonate with these digital natives, and many young adults face financial hurdles like student debt and early-career limitations that influence their ability to give. Without adapting to these realities, churches risk missing out on the opportunity to nurture a new generation of generous, committed supporters.

Barna’s A New Era of Giving report underscores this challenge: While, as of 2021, 51 percent of Gen Z adults reported annual financial giving to charitable organizations (including churches), their contributions are often irregular, likely due to limited financial resources.

At the same time, this same research reveals a promising trend—around a third of Gen Z donors have embraced automated giving options, indicating an openness to structured, consistent generosity when giving is more accessible. By understanding and adapting to these preferences, churches can foster a culture of generosity that aligns with the values and realities of younger generations.

Based on what we’ve learned in the data about Gen Z’s giving temperament, here are three practical ways pastors can inspire giving among young adults: